& Impact-Focused

This is your front-row seat to influence the future of HR-before anyone else even walks in the door. As the Presenting Sponsor of SHRM Blueprint 2025, your brand name leads the charge: "SHRM Blueprint 2025, presented by [Your Brand]."

You'll own the narrative across every phase of the experience-from pre-event cohort prep to center-stage opening remarks. Embed your message directly into BEAM and Blueprint workbooks, host exclusive breakouts with SHRM Knowledge Advisors, and sponsor the premier cohort.

Plus, bring your brand to life with premium tabletop activations that spark real-time engagement and connection-because passive logos don't build pipelines.

You'll also receive:

• 10 full-access passes
• Unmatched visibility onsite + online
• Sponsor thank you shout out and logo representation on Main Stage session screens.
• Naming rights across event branding

If you want your brand at the epicenter of innovation, visibility, and thought leadership-this is the moment to claim it.

What's included in this package

• 1 Tabletop Activation to include:
  • 8 foot draped table - tabletop
  • 2 chairs
  • Additional furniture/AV can be rented though Freeman
• Naming rights: SHRM Blueprint 2025, presented by [Brand]
• Featured in all pre-event cohort prep materials (Zoom calls, workbook inserts)
• Opening remarks in Day 1 Plenary Session
• Custom content integration into BEAM + Blueprint workbook
• 2 facilitated breakout sessions with SHRM Knowledge Advisors
• Cohort sponsor rights to the premier cohort
• 10 full-access passes
• Premium brand visibility onsite and online

Own the room where real transformation happens.

As a Cohort Sponsor, you'll embed your brand into an exclusive executive learning group complete with branding, content inserts, and a co-facilitation opportunity. Engage early with your cohort, shape conversations, and optionally host a private dinner to deepen connections.

What's included in this package

• Tabletop Activation
• Branded signage 'Cohort sponsored by [Company]' to include (1) double sided half meter board to indicate cohort room location
• Co-facilitator opportunity
• Pre-event access to cohort list for engagement planning
• Host a private cohort dinner (optional; cost covered by sponsor)
• Insert in pre-read packet + cohort workbook materials
• 3 full-access passes

Get your brand in the spotlight—literally.

Align with SHRM Blueprint's biggest moments by sponsoring a featured Plenary Session. Your brand will be front and center with onstage mentions, event signage, and a seat drop or branded insert that hits every attendee's hands.

Includes an 8-foot tabletop activation in the expo area and 2 full-access passes.

What's included in this package

• Tabletop Activation
• A five (5) minute Interview with one of your executives and the BLUEPRINT host
• A thirty (30) second video that is played (3) times during the pre-show.
• Sponsor thank you shout out and logo representation on Main Stage session screens.
• Twenty five (25) VIP seats during the session.
• Branding, promotion + more
• Seat drop or branded workbook insert
• 2 passes

Kick off Blueprint with the ultimate first impression.

Welcome the cohort in a branded, relationship-first setting with exclusive visibility at the welcome bar, a custom toast or welcome speech, and your brand on cocktail napkins and signage.

Includes 2 full-access passes and premium early-stage engagement.

What's included in this package

• Tabletop Activation
• Exclusive branding at welcome bar
• Single Sided 8.5x11 signs at each bar
• Double sided meter board with content customized by sponsor
• Signature cocktails
• Branded cocktail napkins
• 2 passes

Be the first brand they see-and the one they take to bed. Your logo on hotel key cards ensures round-the-clock visibility, while a room drop delivers your message right to attendees' pillows. Whether it's a gift, invitation, or bold call to action-this is premium placement with personal impact.

What's included in this package

• Tabletop Activation
• Signage at hotel(s) welcoming guest
• Coordination between SHRM and Hotel to drop off at room
• Visibility on event website and attendee portal, specifically, Venue, Hotel, and Travel page
• Visibility on hotel booking website for the event
• Visibility on email campaigns and communications from SHRM and their official housing partner, Conference Direct, pertaining to attendee housing
• 2 passes

Be the brand they commit with.

Cap off Blueprint by sponsoring the final pledge board-where attendees turn insight into action. Your logo will shine on the physical Commitment Canvas and in the digital recap, with a chance to offer a branded follow-up tool for post-event accountability.

Includes a mention in the closing plenary.

What's included in this package

• Tabletop Activation
• Logo featured on physical canvas and digital recap
• Opportunity to provide accountability follow-up tool
• Mention in closing plenary
• 2 passes

Your brand in every pocket, every session, every swipe.

Be the engine behind the app attendees use to navigate SHRM Blueprint-from schedules to speaker bios to real-time updates. Includes logo placement on the app splash screen, banners, and notifications, plus exclusive branding in the app footer.

All eyes, all day-on you.

What's included in this package

• Tabletop Activation
• Logo placement on Splash screen
• (3) single sided 8.x5x11 signs with app information featured at Registration
• (5) double sided meter boards throughout the event space with app information Email notification
• 2 passes

Own the conversation where strategy meets execution.

Lead a high-impact session alongside a SHRM Knowledge Advisor-or run the show yourself (with approval). Include branded worksheets or case studies, and walk away with an opt-in attendee list to keep the dialogue going.

Includes 2 full-access passes and built-in thought leadership cred.

What's included in this package

• Tabletop Activation
• Co-led with SHRM Knowledge Advisor or sponsor-led (with approval)
• Branded content, worksheet, or case study in workbook
• Opt-in attendee list for session participants
• 2 passes

Where conversations get real-and your brand gets seen.

Sponsor a Blueprint lunch and align your brand with curated, high-value networking tied to cohort themes. Enjoy branding on tables, signage, and slides, a verbal shoutout, and a tabletop presence to keep the dialogue flowing.

Includes 1 full-access pass and direct access to decision-makers mid-meal.

What's included in this package

• Tabletop Activation
• Brand visibility on tables
• Branded signage to include (1) double sided meter board or digital screen at SHRM's discretion featuring daily menu
• Sponsor recognition in push notification and email
• Branded napkins
• 2 passes

Own the moment they walk in-and wear it all week.

From the registration desk to the confirmation email, your brand makes the first impression. With logo placement on badges and lanyards, you're front and center-literally around every attendee's neck.

Includes 1 full-access pass and non-stop visibility.

What's included in this package

• Tabletop Activation
• Logo on signage pertaining to registration as well as recognition in app/emails when registration is mentioned
• Branding on name badges and lanyards
• 2 passes

Strike a pose. Leave a lasting impression.

The Headshot Studio is always a crowd favorite-and now your brand can take center frame. Sponsor this high-traffic activation and enjoy prominent branding, direct access to participant leads, and the goodwill of providing attendees with something they actually want: a polished, professional headshot.

What's included in this package

• Tabletop Activation
• Signage to include (1) double sided 22"x28" sign for headshot identification and (1) double sided meter board with content customized by the sponsor
• Lead retrieval of emails collected by photographer
• Featured logo in email that goes out to attendees with their photo
• Professional photographer
• 2 passes

Go paperless. Get noticed. Lead with purpose.

Sponsor the official SHRM Blueprint Digital Workbook-the essential guide every attendee uses throughout the event. Your brand will feature on a dedicated full-page ad, a branded cover page, and gain prominent logo placement on onsite signage.

Even better? Your page can be interactive, linking directly to your site, content, or lead capture form. It's modern, measurable, and mission-driven.

Because when you go digital, you're not just saving paper-you're helping save the planet.

What's included in this package

• Tabletop Activation
• 1 full-page digital ad
• 1 branded cover page
• Logo placement on signage with QR code to download workbook
• 2 passes

Turn every purchase into a brand impression.

As the SHRMStore Sponsor, your logo will appear on store signage and shopping bags, ensuring constant visibility as attendees browse and buy. You can also include a custom coupon or promo insert to drive brand engagement even after the event.

What's included in this package

• Tabletop Activation
• Signage with branding
• Bag with logo it
• 2 passes

The write way to stay top of mind.

Your branded pen will be used for every BLUEPRINT-ensuring your logo is in hand as notes are taken, ideas are sketched, and deals are made.

What's included in this package

• Tabletop Activation
• Pen and highlighter placed with each BLUEPRINT with logo
• One 1/2 page ad in workbook
• 2 passes

Start the day strong-mentally and physically-with your brand leading the charge.

This high-energy morning wellness activation brings Blueprint attendees together for instructor-led boxing-inspired fitness classes, honoring Louisville's legacy and tapping into today's wellness-forward workplace trends.

Be the brand that champions energy, grit, and growth.

What's included in this package

• Naming rights: "Fight for Focus, powered by [Your Brand]"
• Mention in the app schedule + pre-session powerful prompt
• Branded workout gear (e.g., wraps, towels, or water bottles)
• Signage at the fitness space + branded stage backdrop
• Opportunity to deliver a 1-minute motivational welcome or video intro
• Shoutout in pre-event wellness email + app schedule listing
• Optional: Classes can include inspiration from Mama Ali's legacy of resilience-infusing empowerment into every session.
• 1 pass

Be the brand they start their day with.

Fuel attendees' minds and momentum before sessions kick off. Enjoy branded signage and napkins, plus the option to include a giveaway or message card with that first cup of coffee.

Includes 1 full-access pass and early visibility with a fresh audience.

What's included in this package

• Branded signage to include (1) double sided meter board or digital screen at the discretion of SHRM featuring daily menu
• Branded coasters
• Branded visibility on table
• Opportunity to provide small giveaway or message card
• 1 full-access pass

Small table. Big impact.

Host a curated dinner with 10 hand-selected Blueprint attendees for meaningful, offsite conversation. We'll reserve a table at a top local restaurant and provide branded menus or table gifts to make your mark.

Includes 1 full-access pass and a guest list tailored to your goals.

What's included in this package

• Reserved table at a top local restaurant
• Pre-selected guest list from registration cohort data
• 1 pass

The connection they can't live without-brought to them by you.

Be the brand behind every email check, calendar sync, and LinkedIn connection. As the exclusive Wi-Fi Sponsor, your company name will be embedded in the network name and password, plus featured on signage throughout the venue.

High visibility. Constant engagement. Zero buffering.

What's included in this package

• Branded signage to include (5) double sided meter boards providing wifi information throughout the event space
• Wi-fi Name and password
• 1 pass

Where ideas percolate and tea gets spilled.

Sponsor the most visited corner of the Blueprint experience-the Coffee & Tea Station. With morning and afternoon slots available, your brand will steep in visibility with signage, branded cups or sleeves, and the buzz of informal networking.

Because let's be honest—the real conversations happen over coffee... or while spilling the tea.

What's included in this package

• Coffee cups, sleave, or napkin
• Branded signage
• 1 pass

Cut through the noise-directly to their screen.

Deliver your message with precision through branded push notifications in the SHRM Blueprint app. Whether it's a product teaser, event reminder, or exclusive offer, your brand hits in real-time, when attention is highest.

What's included in this package

• 1 push notification - date is to be determined

Your brand. Their inbox. Maximum visibility.

Place your custom banner ad in official SHRM Blueprint attendee emails-pre-, during, or post-conference. Whether it's a bold brand impression or a targeted CTA, this is high-impact digital real estate in a channel attendees already trust.

What's included in this package

• 1 push email - date is to be determined

Be on every desk, in every hand, throughout the experience.

The SHRM Blueprint workbook is a core tool used by all attendees-and your brand can be part of it. Sponsorship levels include opportunities for branded pages, case studies, tools or templates, and custom inserts that align with session content.

Choose your level of integration-from a simple ad to a fully embedded thought leadership piece.

What's included in this package

• Inside Cover + Full-Page Ad - $20,000
• Full-Page Ad - $15,000 (color or b/w)
• Half-Page Ad - $10,000 (color or b/w)
• Custom Worksheet/Tool Insert - $12,500 (color or b/w)