& Impact-Focused

This is your front-row seat to influence the future of HR-before anyone else even walks in the door. As the Presenting Sponsor of SHRM BLUEPRINT 2025, your brand name leads the charge: "SHRM BLUEPRINT 2025, presented by [Your Brand]."

Your brand will be displayed prominently across every phase of the experience from pre-event cohort prep to center-stage opening remarks. Contribute an insert directly into the BLUEPRINT workbooks, co-create an exclusive breakout session under one of the prescribed BLUEPRINT pillars, and sponsor a premier cohort.

Plus, bring your brand to life with premium tabletop activations that spark real-time engagement and connection-because passive logos don't build pipelines.

If you want your brand at the epicenter of innovation, visibility, and thought leadership-this is the moment to claim it.

What's included in this package

• 1 Tabletop Activation to include:
  • 8 foot draped table - tabletop
  • 2 chairs
  • Additional furniture/AV can be rented though SHRM's approved vendors at Sponsors expense
• Naming rights: SHRM BLUEPRINT 2025, presented by [Brand]
• Featured in all cohort materials (Zoom calls, workbook inserts)
• Opening remarks in Day 1 Plenary Session
• Ad in BLUEPRINT workbook
• 2 facilitated breakout sessions with SHRM Knowledge Advisors
• Cohort sponsor rights to the premier cohort
• Premium brand visibility onsite and online
• Sponsor thank you shout out and logo representation on Plenary Session screens.

Own the room where real transformation happens.

As a Cohort Sponsor, you'll embed your brand into an exclusive executive learning group complete with branding, content inserts, and a co-facilitation opportunity.

What's included in this package

• Tabletop Activation
• Branded signage 'Cohort sponsored by [Company]' to include (1) double sided half meter board to indicate cohort room location
• Co-facilitator opportunity
• Pre-event access to cohort list for engagement planning

Get your brand in the spotlight-literally.

Align with SHRM BLUEPRINT's biggest moments by sponsoring a featured Plenary Session. Your brand will be front and center with onstage mentions, event signage, and a seat drop that hits every attendee's hands.

Includes an 8-foot tabletop activation in the expo area

What's included in this package

• Tabletop Activation
• A five (5) minute interview with one of your executives and the BLUEPRINT host
• A thirty (30) second video that is played (3) times during the pre-show.
• Sponsor thank you shout out and logo representation on Plenary session screens.
• Ten (10) VIP seats during the session.
• Branding, promotion + more
• Seat drop

Kick off BLUEPRINT with the ultimate first impression.

Welcome the cohort in a branded, relationship-first setting with exclusive visibility at the welcome bar and your brand on cocktail napkins and signage.

What's included in this package

• Tabletop Activation
• Exclusive branding at welcome bar
• Single Sided 8.5x11 signs at each bar
• Double sided meter board with content customized by sponsor
• Signature cocktails
• Branded cocktail napkins

Be the first brand they see-and the one they take to bed. Your logo on hotel key cards ensures round-the-clock visibility, while a room drop delivers your message right to attendees' pillows. Whether it's a gift, invitation, or bold call to action-this is premium placement with personal impact.

What's included in this package

• Tabletop Activation
• Signage at hotel(s) welcoming guest
• Coordination between SHRM and Hotel to drop off at room
• Visibility on event website and attendee portal, specifically, Venue, Hotel, and Travel page
• Visibility on hotel booking website for the event
• Visibility on email campaigns and communications from SHRM and their official housing partner, Conference Direct, pertaining to attendee housing

Be the brand they commit with.

Cap off BLUEPRINT by sponsoring the final pledge board-where attendees turn insight into action. Your logo will shine on the physical Commitment Canvas and in the digital recap, with a chance to offer a branded follow-up tool for post-event accountability.

Includes a mention in the closing plenary.

What's included in this package

• Tabletop Activation
• Logo featured on physical canvas
• Mention in closing plenary

Your brand in every pocket, every session, every swipe.

Be the engine behind the app attendees use to navigate SHRM BLUEPRINT-from schedules to speaker bios to real-time updates. Includes logo placement on the app splash screen, banners, and notifications, plus exclusive branding in the app footer.

All eyes, all day-on you.

What's included in this package

• Tabletop Activation
• Logo placement on Splash screen
• (3) single sided 8.x5x11 signs with app information featured at Registration
• (4) double sided meter boards throughout the event space with app information
• Sponsor included in email announcement about app

Own the conversation where strategy meets execution.

Lead a high-impact session alongside a SHRM Knowledge Advisor-or run the show yourself (with approval). Include branded worksheets or case studies, and walk away with an opt-in attendee list to keep the dialogue going.

What's included in this package

• Tabletop Activation
• Co-led with SHRM Knowledge Advisor or sponsor-led (with approval)
• Opt-in attendee list for session participants

Where conversations get real-and your brand gets seen.

Sponsor a BLUEPRINT lunch and align your brand with curated, high-value networking tied to cohort themes. Enjoy branding on tables, signage, and a tabletop presence to keep the dialogue flowing.

What's included in this package

• Tabletop Activation
• Brand visibility on tables (8.5" x 11" showcard easel-backed sign with networking prompts and brand recognition)
• Branded signage to include (1) double sided meter board or digital screen at SHRM's discretion featuring daily menu
• Sponsor recognition in push notification and email
• Branded napkins

Own the moment they walk in-and wear it all week.

From the registration desk to the confirmation email, your brand makes the first impression. With logo placement on badges and lanyards, you're front and center-literally around every attendee's neck.

What's included in this package

• Tabletop Activation
• Logo on signage pertaining to registration as well as recognition in app/emails when registration is mentioned
• Branding on name badges and lanyards

Strike a pose. Leave a lasting impression.

The Headshot Studio is always a crowd favorite-and now your brand can take center frame. Sponsor this high-traffic activation and enjoy prominent branding, direct access to participant leads, and the goodwill of providing attendees with something they actually want: a polished, professional headshot.

What's included in this package

• Tabletop Activation
• Signage to include (1) double sided 22"x28" sign for headshot identification and (1) double sided meter board with content customized by the sponsor
• Lead retrieval of emails collected by photographer
• Featured logo in email that goes out to attendees with their photo
• Professional photographer

Turn every purchase into a brand impression.

As the SHRMStore Sponsor, your logo will appear on store signage and shopping bags, ensuring constant visibility as attendees browse and buy. You can also include a custom coupon or promo insert to drive brand engagement even after the event.

What's included in this package

• Tabletop Activation
• Signage with branding
• Bag with logo on it

The write way to stay top of mind.

Your branded pen will be used for every BLUEPRINT-ensuring your logo is in hand as notes are taken, ideas are sketched, and deals are made.

What's included in this package

• Tabletop Activation
• Pen and highlighter with your logo placed with each BLUEPRINT workbook

Be the brand they start their day with.

Fuel attendees' minds and momentum before sessions kick off. Enjoy branded signage and napkins with that first cup of coffee.

What's included in this package

• Branded signage to include (1) double sided meter board or digital screen at the discretion of SHRM featuring daily menu
• Branded visibility on table (8.5" x 11" showcard easel-backed sign with networking prompts and brand recognition)

Small table. Big impact.

Host a curated dinner with 10 hand-selected BLUEPRINT attendees for meaningful, offsite conversation. We'll reserve a table at a top local restaurant to make your mark.

What's included in this package

• Reserved table at a top local restaurant for ten (10)
• Pre-selected guest list from registration cohort data for sponsor to invite guests
  • Costs covered by sponsor
  • Must confirm 35 days pre-event if executing this package

The connection they can't live without-brought to them by you.

Be the brand behind every email check, calendar sync, and LinkedIn connection. As the exclusive Wi-Fi Sponsor, your company name will be embedded in the network name and password, plus featured on signage throughout the venue.

High visibility. Constant engagement. Zero buffering.

What's included in this package

• Branded signage to include (4) double sided meter boards providing wifi information throughout the event space
• Customized Wi-fi Name and password

Cut through the noise-directly to their screen.

Deliver your message with precision through branded push notifications in the SHRM BLUEPRINT app. Whether it's a product teaser, event reminder, or exclusive offer, your brand hits in real-time, when attention is highest.

What's included in this package

• 1 push notification - date and time are to be determined

Your brand. Their inbox. Maximum visibility.

Place your custom banner ad in official SHRM BLUEPRINT attendee email. Whether it's a bold brand impression or a targeted CTA, this is high-impact digital real estate in a channel attendees already trust.

What's included in this package

• 1 banner ad with a link in a pre, onsite, or post event email to all BLUEPRINT attendees

Be on every desk, in every hand, throughout the experience.

The SHRM BLUEPRINT workbook is a core tool used by all attendees-and your brand can be part of it. Sponsorship levels include opportunities for branded pages, case studies, tools or templates, and custom inserts that align with session content.

Choose your level of integration-from a simple ad to a fully embedded thought leadership piece.

What's included in this package

• Inside Cover + Full-Page Ad - $20,000
• Full-Page Ad - $15,000 (color or b/w)
• Half-Page Ad - $10,000 (color or b/w)
• Custom Worksheet/Tool Insert - $12,500 (color or b/w)